Atome Bakery accelerates revenue 30% MoM after migrating to Recharge
About
Atome Bakery is an online bakery based in Vancouver, known for its authentic sourdough and baguettes crafted with traditional French technique and modern convenience. Built to bring the warmth of a neighborhood bakery to customers’ homes, the brand has quickly earned a loyal following for making artisan-quality bread accessible, fresh, and effortless.
People with a bakery box.
Subscriptions are central to Atome’s business, and as they grew, they needed a mature platform that could deliver dependable performance, seamless integrations, and a support partnership equipped to help them scale.
Before, everything felt like a custom job. Every update or change had to go through developers, which slowed us down. With Recharge, everything connects cleanly. The integrations with other tools are seamless, the UI is easier to use, and the platform feels like a stronger foundation to build on.
Lucas Navilloz
Co-founder of Atome Bakery
Challenge
As Atome’s subscription program expanded, the team began evaluating whether Skio, their current platform, was suited for their next phase of growth. Routine updates, like adjusting bundles or adding new products, required developer intervention. Fixed-price bundling, the backbone of their subscription model, wasn’t supported natively by Skio, forcing constant workarounds.
For a lean team without a full-time developer, every fix added friction. Due to the increased amount of customization, integrations with tools like Gorgias and Klaviyo were inconsistent, creating gaps in communication and experience. Over time, these issues made it harder to test, iterate, and scale. The team needed a platform that would allow them to move quickly without compromising stability.
A bowl of orange soup with bread.
Solution
Partnering with Recharge gave Atome Bakery exactly that. The platform’s robust infrastructure and proven integrations allowed the team to rebuild their subscription experience with confidence. Working with a vetted Recharge partner, they launched a new build-a-box experience in just a few weeks, improving clarity between one-time and subscription orders, highlighting larger box options, and creating a smoother path for cross-sells.
Recharge’s evolving product suite also helped Atome simplify operations. By adopting Referrals, they replaced a third-party tool entirely, opening referral access to all customers and consolidating their tech stack. Recharge also made it easier for Atome to manage retention from day one. With tools available to prevent cancellations and improve loyalty, and the reassurance of a dedicated Customer Success Manager and in-app support if needed, the team could focus on optimizing performance instead of maintaining workarounds.
Results
With the freedom to implement improvements independently, Atome began refining their core build-a-box experience and quickly saw a 25% improved conversion rate. Average order value also climbed over 15% as customers engaged more deeply with larger box options and add-ons.
Operationally, Recharge freed the team from the constant maintenance cycle. They no longer had to wait on developers for every update, allowing them to focus on growth, experimentation, and improving the subscriber experience. Over the months following migration, Atome Bakery’s revenue accelerated by 30% month over month, powered by a subscription system they could trust.
For Atome Bakery, partnering with Recharge marked their evolution. A move back to the platform that had grown alongside them, ready to support not just their current momentum, but the next chapter of their brand’s growth.
We’ve been able to see results fast with Recharge. Our build-a-box has never looked better and our conversion rates have already improved. And because so many features are available within Recharge —upsells, cross-sells, referrals—we’ve actually simplified our tech stack. It’s faster to iterate and we’re already seeing the impact.
Lucas Navilloz
Co-founder of Atome Bakery
