Proleve completes migration to Recharge in just 9 days
About
In a growing market muddled with questionable products, Proleve’s goal is to deliver products that customers can trust. Their 100% all-natural, USA-made CBD products meet the highest testing and quality control standards to ensure goodness and purity every time, from their delicious gummies to versatile tinctures and salves and everything in between.
Proleve Full Spectrum CBD Oil 500mg next to a cup of tea.
"Recharge has consistently proven to be a reliable solution among competitive subscription providers. Our expertise in the platform gave us the understanding and confidence to navigate all aspects of the migration. This enabled us to proceed efficiently, affording us improved UX opportunities in spite of the stringent timeline. It wasn't just a rush job; we methodically considered every aspect of the customer experience to ensure it was a seamless transition as well as an upgrade for both Proleve and their customers."
Andrew Rosensweig
Strategist, Electric Eye
Challenge
Proleve’s commitment to quality has struck a chord with customers in search of consistency. After they launched their subscription program on a third-party platform, their products attracted a loyal following and they began to grow subscriptions steadily. But their burgeoning business hit a snag when their subscription platform announced that it would discontinue service, which threatened to hamper their subscription program just as it was building momentum.
Proleve needed a new subscription platform ASAP. They would need an established, reliable solution to avoid future interruptions to their business, plus revenue-growing features that would help them capitalize on their position. And with a hard deadline looming, they would also need a trusted partner who could execute their migration quickly and effectively.
Adding Proleve Full Spectrum CBD Oil 1000mg to a glass of orange juice.
Solution
To help manage their transition, Proleve turned to trusted ecommerce agency Electric Eye. As an established Recharge partner, Electric Eye knew that Recharge’s platform was dependable enough to take in Proleve’s existing subscribers and guarantee a seamless transition.
Electric Eye began configuring Recharge for Proleve, adding a custom subscription widget with tiered volume discounts and integrating custom Klaviyo email notifications. Then they prepared Proleve’s subscription data for transfer, imported it to Recharge, and completed the migration.
Results
As planned, Proleve’s migration to Recharge was both quick and successful. End to end, the process took just 9 business days and resulted in no disruption to customers or extra churn.
And it was much more than just a migration. Electric Eye used the opportunity to implement other updates to Proleve’s customer experience and UI, prioritizing quick-build updates that could be implemented during the migration process without extending the timeline or affecting customers. They even implemented Recharge’s cross-sell and upsell features to boost Proleve’s average order value and subscription uptake.
In the end, Proleve was left with an all-new subscription platform, revenue-growing add-ons, and a host of enhancements and updates—all in under two weeks.
