Industry insights, trends, and analysis

The quarterly upgrade: subscription retention’s most underused lever

CPG product sampling: why a $0.99 intro offer retains subscribers nearly 4× better than a free one

The first-order discount sweet spot for CPG subscription brands is deeper than you think

There’s a fresh wave of pet-food M&A, and the subscription data shows what’s actually worth the premium

Menopause: the unsexy subscription category that outlasts fertility

Electrolyte brands are multiplying faster than their subscribers

How do backup payment methods affect involuntary churn?

Subscription churn is front-loaded: the first reorder matters more than acquisition

The wellness-ification playbook: why ‘functional’ products don’t make stickier subscriptions

Recurrence, not growth, is the consumer IPO qualifier

Supplement subscriptions have the leakiest first reorder (but investors don’t seem to mind)

Shoppers said they’d gift a subscription for Father’s Day. The data says they didn’t (well, not really)