Chris Hoye

Chris Hoye

Chris Hoye is a senior copywriter at Recharge with ten years of experience in ecommerce that includes roles in communications, analytics, and even supply chain operations. When he’s not playing Wingspan or doing a puzzle, he’s usually watching Jeopardy! reruns or making a nice Bolognese at home in Boston. Favorite Recharge merchant: Tandem Coffee Roasters.

4 customer retention strategies to extend subscriptions & build customer loyalty
4 customer retention strategies to extend subscriptions & build customer loyalty

Customer retention is at the forefront of every ecommerce brand's strategy right now. When customer acquisition costs five times as much as retention, most businesses will stretch their resources further by cultivating relationships with the customers they already have than by chasing after new ones.

Sights & sounds at ChargeX 2024
Sights & sounds at ChargeX 2024

ChargeX, Recharge’s annual global ecommerce conference and the high point of our year, wrapped up last week in San Diego.

Reimagining our brand toolset: Recharge introduces Retain
Reimagining our brand toolset: Recharge introduces Retain

Big news this week out of ChargeX, Recharge’s global ecommerce conference: Recharge has unveiled Retain, a new suite of products designed to help brands hold on to customers longer.

Churn prevention 101: Strategies to prevent cancellation for DTC brands
Churn prevention 101: Strategies to prevent cancellation for DTC brands

Customer churn, or the loss of subscribers to your business, is one of the leading measures of the health of any direct-to-consumer (DTC) ecommerce brand. High churn equals volatility—it means you're losing customers fast, potentially faster than you can acquire them or faster than you recoup your acquisition costs.

What you need to know about implementing a Shopify subscription app
What you need to know about implementing a Shopify subscription app

More and more online businesses are adopting the subscription model. It has no shortage of benefits—when you can reliably deliver a product your customers love, the subscription model turns one-time purchases into steady recurring revenue.

The future of commerce: Embracing the subscription model & the routine economy
The future of commerce: Embracing the subscription model & the routine economy

Subscription commerce is changing.

Mastering the Add to Cart button: 4 key opportunities
Mastering the Add to Cart button: 4 key opportunities

Clicking Add to Cart might be one of the briefest steps in the shopping journey, but it’s a pivotal moment for any online business to maximize conversion.

Payment methods for your ecommerce subscription: how to choose the best ones
Payment methods for your ecommerce subscription: how to choose the best ones

Payment is a crucial part of an ecommerce business’s customer experience. But with so many options available, it can be difficult to know which options are the best for your business and for your subscribers.

Ecommerce personalization: Top benefits and how to unlock them
Ecommerce personalization: Top benefits and how to unlock them

In a crowded market where customers have brand and product options galore, one of the best ways for online retailers to stand out is ecommerce personalization.