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Reflecting on 2021 & looking ahead

We’re already a few months into 2022 and we have a bunch of exciting new updates to share from our Changelog feed! Before we dive in, we wanted to share our State of Subscription Commerce report, recently launched for 2022. Included are some great insights around lifetime value (LTV), SMS, and various actions you can take to get the most out of subscriptions in 2022. 


February was an exciting time for RechargeSMS, as the Product team successfully launched ‘Cart Opt-in’ functionality for stores using Shopify Checkout. Merchants using Shopify’s native checkout integration can now deploy a fully customizable opt-in widget on their cart page, allowing subscribers to opt-in to transactional SMS messages in the purchasing journey.

With the addition of the ‘Landing Page Opt-in’ launched last month, customers now have the ability to opt-in to receiving transactional SMS messages from merchants during and after the purchase journey—ensuring subscribers have every opportunity to manage their orders via text.


January and February were a busy time for the API team as there were multiple improvements made for stores utilizing the interface. In January, the team released broader triggers for our ‘store/updated’ webhook, which include changes to any field in the store object (including URLs), changes to the theme in use, and changes to the checkout in use. This enables merchants to check for important changes in customization around URLs while allowing 3rd party integrations to identify accurate versions of their solutions.

February saw two significant changes to the v2021-11 of Recharge’s API, with both ‘Account Endpoints’ and ‘Delivery Schedule resource’ now available for our interface. The ‘Account Endpoints’ update allows for a single request to fetch a complete list of all internal staff members who can access the Recharge merchant portal, as well as when they were activated and whether the user is set up as a ‘Store owner.’ This update allows merchants to understand how their portal is being used, who is using it, and what measures they should take to help guide internal guidelines and policies. 

Also included in the v2021-11 API update was the launch of the ‘Delivery Schedule resource.’ With this, merchants can build out and implement creative workflows to plan for future shipments, with just a single request. The resource can return important information from each shipment, including individual product line items, shipping and billing addresses, payment method, and whether the delivery is configured as ‘skippable.’ Additionally, the resource can be configured to return information for multiple future shipments per customer based on both ‘count’ or ‘time range’ up to a year. 

Merchant experience

Two exciting updates were made to help improve the merchant experience in February. We’ve updated our ‘Collections’ feature to be able to use existing subscription rules—allowing merchants the ability to add products to multiple collections, bulk edit an entire collection to the same product rule settings, and curate custom collections. 

You also might have already noticed, but we’re excited to announce that we’ve rolled out a brand new merchant portal experience! Merchants can now get an at-a-glance look at their store’s performance, get relevant insights from the updated sidebar navigation, and stay up-to-date on all the latest from Recharge!

Stay tuned

Be on the lookout for more updates in the Changelog feed. We’re excited to keep sharing all of the great things we have in store!