Customizing your customer portal to fit your brand

The customer portal interface wields tremendous influence over customer behavior, from the decision to skip, cancel, or modify their orders to the overall perception of your brand.

Having a portal that seamlessly aligns with your brand’s identity can make all the difference. It transforms what might have been a mere transactional tool into a powerful opportunity to cultivate trust and foster loyalty. When customers encounter a portal that mirrors the values and essence of your brand, they are more likely to make choices that not only benefit them but also resonate with the broader objectives of your brand.

Infusing brand voice into the customer portal

Your brand’s unique voice and tone are the pillars of its personality. When your customer portal echoes this personality, it resonates more deeply with your target audience.

To achieve this alignment, make sure that every message, button, and notification in the portal reflects your brand’s voice.

Achieving visual harmony between the customer portal & the website

Visual harmony is equally crucial. When customers move from your website to the portal, they should feel like they’re still in your brand’s world. 

With Affinity, crafting an appealing and brand-aligned customer portal is as easy as tweaking a few key things in the theme editor. If you’re not sure where to start, make sure to check our non-designer guide to making your customer portal beautiful.

Getting inspired

Building trust and loyalty with a branded customer portal isn’t just about aesthetics. It’s about creating an emotional connection with your customers, ensuring they feel at home within your brand’s digital ecosystem. By infusing your brand’s voice and visuals into your portal, you can influence crucial customer decisions and set the stage for long-lasting loyalty and satisfaction. 

So, take the leap, customize your portal, and watch your customers become not just buyers, but brand advocates too. Check out some examples below of Recharge merchants who have customized their portal to portray their brand voice successfully.

Jimmy Joy

Jimmy Joy customer portal

Dirty Labs

Dirty Labs customer portal


Mybacs customer portal

Javy Coffee

Javy Coffee customer portal

Clean Collective

Clean Collective customer portal