In the past, setting up free trials or discounted trial workflows with Recharge was a bit complex. But no more. There’s now a simple, way to set up trial workflows that get new customers hooked on your products and then converts them into loyal, long-term subscribers.This is good news, as some data shows that as many as 7 out of 10 users who start a free trial and enter a payment method will convert into paying customers.Want to see the different ways merchants are already using this new feature? We gathered a few use case examples so you can start thinking about how you, too, can take advantage of trial workflows right away.1. Activating new customers with free trialThe secret to retaining customers is to get them activated and on board with the subscription-based products you’re selling. Free trial workflows are a foot in the door to that entire process.Linhart, for example, uses Recharge’s out-of-box trial workflow with the first order free — customers just pay $5 for shipping. Fourteen days later, the trial ends and the next order ($16 with free shipping) is charged. The regular subscription frequency picks up after that.
Clayton McAllister
