Exclusive experience
Join us at the World Cup?
Join Recharge and Shopify for a once-in-a-generation experience at the FIFA World Cup 2026 knockout stage, live at SoFi Stadium in Los Angeles.
View agendaKickoff
June 27 at 6 PM
June 28 at 11 AM
Venue
Fia Santa Monica
SoFi Stadium
Access
Private Dining
Suite & Stadium Tickets
Availability
First come, first served
The World Cup 2026
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Why attend?
This isn’t any ol’ soccer match. This is the first knockout round of the most-watched sporting event on the planet — live in LA, inside SoFi Stadium, with some of the sharpest minds in DTC.
01
Once in 32 years
The World Cup returns to the U.S. for the first time since 1994. Don’t watch history. Be part of it.
02
DTC minds, one room
Spend two days with a curated group of ecommerce leaders. The conversations here will matter long after the final whistle.
03
Knockout stage strategy
First-round knockout. Runner up from Group A and B. Every minute counts and there are no second chances.
04
Suite or seats
An intimate hosted experience with great food, drinks, and front-and-center views from a private suite or lower bowl seats.
Agenda
The World Cup hasn’t been on U.S. soil in 32 years. While the world watches from their living rooms, you’ll be there, pitch side.
Saturday, June 27 • Dinner
6:00 PM
Pre-event dinner at Fia, Santa Monica
Kick off the weekend at one of Santa Monica’s most celebrated restaurants. Come as you are. Dinner, drinks, and good company with the Recharge and Shopify teams and fellow DTC leaders the night before the match.
Sunday, June 28 • Match Day
11:00 AM
Arrive at SoFi Stadium
Meet the group, get settled in your seats, and soak in the pre-match atmosphere. Doors open early, so allow extra time for security.
12:00 PM
Kickoff: Group A runner up vs Group B runner up
FIFA World Cup 2026, Round of 32. Live at SoFi.
The venues
Two stops for good food, great company, and world-class soccer — all in one weekend.
Fia Restaurant
2454 Wilshire Blvd, Santa Monica, CA 90403
California coastal cuisine in a warm, intimate setting. Cocktails, great food, and even better company.
SoFi Stadium
1001 S Stadium Dr, Inglewood, CA 90301
State-of-the-art venue hosting the 2026 FIFA World Cup and one of the crown jewels of American sport.
Frequently asked questions
Your invitation includes access to the full matchday experience hosted by Recharge and Shopify:
- Pre-event dinner— Join us the night before at Fia Restaurant in Santa Monica on Saturday, June 27 at 6:00 PM for dinner, drinks, and good company.
- Match access— Enjoy the Round of 32 game from our private suite or stadium seats at SoFi Stadium on June 28 at 12:00 PM.
- Food and beverages— F&B is included throughout the event at the stadium.
- Roundtrip shuttle transportation from Santa Monica
Tickets will be transferred to you 48 hours prior to the game. If you would like them sent to a personal email address rather than your work email, please reach out to [email protected].
Dress casual and comfortable for an outdoor stadium environment. We recommend wearing weather-appropriate clothing and comfortable tennis shoes you can walk in. Don’t forget sunglasses, a hat, and sunscreen — SoFi can get sunny and warm in June.
A full Know Before You Go (KBYG) email will be sent to you with all key logistics ahead of the event. A few things to keep in mind:
- Shuttle transportation for match day departing from Santa Monica at 10 AM sharp
- Arrive early— We recommend arriving at least one hour before kickoff. Plan for traffic.
- Parking— Advance parking passes are available through SoFi Stadium. Lots sell out for major events, so purchasing in advance is strongly recommended.
- Rideshare— Uber and Lyft drop-off and pick-up is available via the designated zone on Stadium Drive. Expect wait times to be longer after the match.
- Bag policy — Only clear bags up to 12″ × 6″ × 12″, small clutch purses up to 4.5″ × 6.5″, or one-gallon clear plastic zip-lock bags are permitted. Non-clear bags, backpacks, fanny packs, and camera bags are not allowed.
- Entry and re-entry — There is no in-and-out re-entry once you have entered the venue. Plan accordingly.
- Security — All attendees are subject to security screening upon entry. A valid photo ID is required.
- Food and beverages — Outside food and beverages are not permitted inside the stadium.
- Cameras — Cameras with lenses longer than 6″ are not permitted.
- Payments — SoFi Stadium is a cashless venue. All transactions must be made via card or mobile payment.
Arriving by air — Los Angeles International Airport (LAX) is the closest major airport, approximately 4 miles from SoFi Stadium and 15 miles from Santa Monica.
Hotels near Santa Monica (close to Fia for the pre-event dinner):
- Huntley Hotel Santa Monica Beach
- Regent Hotel Santa Monica
- The Ambrose Hotel
For any questions before the event, live support on matchday, cancellations, or dietary and accessibility needs, please contact Sarah Barker at [email protected].
If your plans change, please let us know as soon as possible as we have a waitlist of guests who would love the opportunity to attend.
Request your seat today
This is a limited, invitation-only experience hosted by Recharge and Shopify — spots are first-come, first-served and will go fast. Reply directly to your invitation email to confirm your spot, or join the waitlist if capacity is reached.
